COPYRIGHT © 2019 STEVE JACOBS

HO-HO-HOLIDAY ARCHETYPES

I know, I know. A holiday card, right? Bear with me. At Story, Jung's character archetypes were a big deal, and we often discussed them with our clients to discover a brand's identity. We decided to expand on that for our holiday card in 2015. We only had nine days to ideate, write, and design this card (since, apparently, Christmas snuck up on us that year), but I love the end result, a personality quiz that sorted you into 12 distinct "holiday archetypes," complete with corresponding copy and chalk art animations, all included below.

Curious which holiday archetype best represents you? Find out here (because years later, they have yet to replace it with a new card).