What's WheatBash, you ask? Why, only the coolest, longest-running, most-made-up celebration of wheat that ever existed.
When we came up with the idea for a wheat-based festival, our Wheat Thins client loved it. The only downside was that we didn't have the budget to get an actual band to play in a wheat field (what band, you ask? Obvious Wheatus). Also, the lawyers didn't LOVE the name "WheatStalk," for obvious trademark reasons.
Hence, WheatBash. An entirely fictional music festival that we implied has been going on since the 70s.
My art partner and I also came up with concurrent merch...and made quite a lot of into a reality.
For a fictional event, we ended up getting a lot of real-world love for wheat out into the world.