COPYRIGHT © 2019 STEVE JACOBS

LONGFORM

I've written my share of longer pieces and site copy, and I'm always looking to write more. Here are some of my best with a range of styles and clients.

A Guide To Finally Shaving Like A Goddamn Adult

I wrote this piece about shaving like an adult as Jack Black branded content for Deadspin. Ironic twist: I have a beard!

Enough with Fitness Tracking – What About Data Tracking?

When I was on the branded content team at Fusion Media Group, we spent some time with Verizon trying to convince millennials to pay attention to how much data they were using. 

Machine Learning Is Growing Up and Going to College

This piece I wrote for Course Hero introduced their unique offering. It was featured on TechCrunch. It also had a well-placed Garfield joke that I didn't think would make it to the final version, so I'm a happy camper.

5 Unexpected Food Choices for Baby / 7 First Foods to Make Your Baby Smile

For these two Beech-Nut pieces on how to menu plan for your baby, I got to actually visit the Beech-Nut factory in upstate New York and try baby food right off the conveyor. It was surprisingly tasty!

The Macallan — Inside the Creative Mind
I wrote this "advertorial" piece that ran in The Atlantic as part of a branded campaign. Unfortunately, I didn't get any free scotch.

WEBSITE CONTENT

I had a creative director once who called website copy "eat your vegetables" work. 

He meant that the work wasn't incredibly sexy, but it had to be done. And, fair, most copywriters have written at least a few pieces of site copy that they weren't incredibly proud of. However, just like I've had some delicious vegetable dishes in my day, I've also worked on the copy for quite a few sites that came out really great. Here are a few of those sites. Please click through the logos for full site copy.

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H.A.B.I.T. Advisors provides training that promotes equality, respect, and diversity as fundamental to the workplace, and was founded by leaders in the #MeToo and Time's Up movements. I'm proud to have done work for such a great cause.

Mondiamo is a start-up aimed at making the resale diamond market less intimidating. I took on this project as a freelancer. They had a very straightforward, functional site, and wanted me to give it a little more personality. I like to think I did.

The Starbucks Roastery website needed to look and read just as premium as the Starbucks Reserve coffee that they were promoting at the Roastery itself. Well luckily, "premium" is my middle name (it's a family thing, don't ask).