LONGFORM
I've written my share of longer pieces and site copy, and I'm always looking to write more. Here are some of my best with a range of styles and clients.
A Guide To Finally Shaving Like A Goddamn Adult
I wrote this piece about shaving like an adult as Jack Black branded content for Deadspin. Ironic twist: I have a beard!
The Race to Grow the World's Greatest Oat
Who knew oats were so fascinating? I sure didn't until I wrote this piece for Oatly.
Machine Learning Is Growing Up and Going to College
This piece I wrote for Course Hero introduced their unique offering. It was featured on TechCrunch. It also had a well-placed Garfield joke that I didn't think would make it to the final version, so I'm a happy camper.
5 Unexpected Food Choices for Baby / 7 First Foods to Make Your Baby Smile
For these two Beech-Nut pieces on how to menu plan for your baby, I got to actually visit the Beech-Nut factory in upstate New York and try baby food right off the conveyor. It was surprisingly tasty!
The Macallan — Inside the Creative Mind
I wrote this "advertorial" piece that ran in The Atlantic as part of a branded campaign. Unfortunately, I didn't get any free scotch.
UX, WEBSITE, AND PACKAGING CONTENT
I had a creative director once who called this kind of copy "eat your vegetables" work.
He meant that it wasn't incredibly sexy, but it had to be done. Little did he know I'm a real whiz when it comes to making stunning vegetable dishes. Here are just a few of these "unsexy" projects that came out really great.
Indeed is the #1 job site in the world. While I was there, I was on the Monetization team, which means that we made sure employers who came to Indeed to post jobs could seamlessly pay us small sums of money to make their jobs more visible, like we did here.
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AG1 is a daily powdered greens supplement. Shake it up with a little water, drink it (it has a pleasant pineapple-y taste), and your gut will thank you. I worked on a little bit of everything for them, from tentpole ad campaigns to teeny-tiny banners and product copy. Here's a cool welcome kit where I wrote all the packaging copy.
H.A.B.I.T. Advisors provides training that promotes equality, respect, and diversity as fundamental to the workplace, and was founded by leaders in the #MeToo and Time's Up movements. I'm proud to have done work for such a great cause.