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WAKE UP & SMELL THE BACON
To get people excited about bacon (well, more excited), Oscar Mayer created the Wake Up & Smell The Bacon device which, no joke, functioned as a dual alarm clock and bacon scent diffuser. It looked like this.
I wrote corresponding social copy leading up to and following this campaign:
RECOGNITION
In addition to being one of the weirdest, most fun things I've ever worked on, this campaign was a huge success, pulling in the following:
Cannes Lions
Silver - Mobile (2014)
Cannes Lions
Bronze - Public Relations (2015)
OneShow
Silver - Mobile (2015)
ADC Awards
Silver (2015)
Webby Awards
People's Choice (2015)
Shorty Awards
Gold (2015)
MIXX Awards
Gold (2015)
Mobi Awards
Winner (2015)
Personally, I got the Shorty Award and the Webby Award. Hey, I'll take it!
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