COPYRIGHT © 2019 STEVE JACOBS

WAKE UP & SMELL THE BACON

To get people excited about bacon (well, more excited), Oscar Mayer created the Wake Up & Smell The Bacon device which, no joke, functioned as a dual alarm clock and bacon scent diffuser. It looked like this.

I wrote corresponding social copy leading up to and following this campaign:

RECOGNITION

In addition to being one of the weirdest, most fun things I've ever worked on, this campaign was a huge success, pulling in the following:

Cannes Lions
Silver - Mobile (2014)


Cannes Lions
Bronze - Public Relations (2015)


OneShow
Silver - Mobile (2015)


ADC Awards
Silver (2015)


Webby Awards
People's Choice (2015)


Shorty Awards
Gold (2015)


MIXX Awards
Gold (2015)


Mobi Awards
Winner (2015)

Personally, I got the Shorty Award and the Webby Award. Hey, I'll take it!