WAKE UP & SMELL THE BACON
To get people excited about bacon (well, more excited), Oscar Mayer created the Wake Up & Smell The Bacon device which, no joke, functioned as a dual alarm clock and bacon scent diffuser. It looked like this.
I wrote corresponding social copy leading up to and following this campaign:
In addition to being one of the weirdest, most fun things I've ever worked on, this campaign was a huge success, pulling in the following:
Silver - Mobile (2014)
Bronze - Public Relations (2015)
Silver - Mobile (2015)
People's Choice (2015)