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During the World Cup, Wheat Thins was the official cracker of the U.S. Men's National Team (a rare honor), so we wanted to wish them luck. We did this through liberal use of "Superstish-Thins," which were specific ways of eating Wheat Thins that generated luck for the team.

It worked...for a little while.

Eventually, all good things must come to an end, and Team USA was knocked out by Belgium. We would never say as much in public, but it was definitely because people weren't eating enough Wheat Thins.

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